Strategically located on the north bank of the Saloum River, Kaolack is an important regional market town doubling up as the transportation hub of Senegal. It is very convenient to get to any point in Senegal within a day from Kaolack through the two transport stations which serve this city. A major contributor of Islamic education, Kaolack Town is also the main peanut trading and processing centre of the country.
A common stopping point for travel between Dakar and Banjul, Kaolack region borders Gambia to the south. A port on the Saloum River, Kaolack Town is basically lying within farming areas. Apart from peanuts, other industrial activities within this region include brewing, leather tanning, cotton ginning and fish processing. Having served as an important historic French post in the past, French as a language is still widely used in Kaolack Town.