White Cube is a contemporary art gallery owned by Jay Jopling with two branches in London: Mason's Yard in central London and Bermondsey in South East London, one in Hong Kong and one in São Paulo. The Hoxton Square space in the East End of London was closed at the end of 2012. The gallery became famous curating Damien Hirst, Tracey Emin, Marc Quinn and other internationally recognised artists.
In 1999, the Stuckists art group declared themselves "opposed to the sterility of the white wall gallery system", and opened their own gallery (with coloured walls) in an adjoining street. On another occasion in 2002, while dressed as clowns, they deposited a coffin marked "The Death of Conceptual Art" outside the White Cube's door.
In 2003, Charles Saatchi launched an attack on the concept of the white wall gallery, calling it "antiseptic" and a "time warp ... dictated by museum fashion". Nick Cohen commented on the 2006 Gilbert and George show Sonofagod Pictures: Was Jesus Heterosexual? at White Cube, "Last week I went to the East End of London to witness the death of the avant-garde."
In 2011, an anonymous group of net artists launched a website under the domain name, whitecu.be, as, among other ideas, an experimental institutional critique of authorship and trademark practices. Growing in popularity and momentum toward the end of 2011, the site was deleted by the DNS.be authorities after receiving a cancellation request from White Cube's lawyers. The artists transformed the subsequent legal correspondence into 19 standalone artworks.