Sloane Street is a major London street in the Royal Borough of Kensington and Chelsea which runs north to south, from Knightsbridge to Sloane Square, crossing Pont Street about halfway along. Sloane Street takes its name from Sir Hans Sloane, who purchased the surrounding area in 1712. Many of the properties in the street still belong to his descendants the Earls Cadogan, via their company Cadogan Estates.
Sloane Street has long been a fashionable shopping street, especially the northern section closest to Knightsbridge, which is known informally as Upper Sloane Street. Since the 1990s Sloane Street's status has increased further, and it is now on a par with Bond Street, which has been London's most exclusive shopping street for two centuries. The street has flagship stores for many of the World's most famous brands in fashion.