Cox's Bazar is a town, a fishing port and district headquarters in Bangladesh. It is known for its wide sandy beach which is the World's longest natural sandy sea beach. It is an unbroken 125 km sandy sea beach with a gentle slope. It is located 150 km south of Chittagong. Coxs Bazar is also known by the name "Panowa", the literal translation of which means "yellow flower". Its other old name was "Palongkee". The modern Cox's Bazar derives its name from Captain Cox (died 1799), an officer serving in British India. In the 18th century, an officer of British East India Company, Captain Hiram Cox was appointed as the Superintendent of Palongkee outpost after Warren Hastings became the Governor of Bengal.