Valera is a city in Trujillo State in Venezuela
, situated between the rivers Momboy and Motatán.The city is home to Italian, Portuguese, Chinese, Colombian and Spanish communities. It is also home to the Universidad Valle del Momboy, a private university, as well as the Instituto Universitario de Tecnología de Trujillo (IUTET).
The city is the commercial center of Trujillo state, and a gateway to the Andes region of Venezuela. It has a vibrant business community, as well as a diverse and educated workforce. As the economic and commercial center of Trujillo state, Valera is a leading distribution centre for the agricultural products in Venezuela, in which sugarcane, cacao, coffee, fruit, and grains are cultivated. Flour milling is a principal industry.Valera has modern commercial buildings,such as: Ateneo, Hotels, Avenues, Park of Illustrious (Parque de Los Ilustres) and Agricultural Fair Park (Parque Ferial Agropecuario), named for its founders.