Rosarito Beach (Spanish Playas de Rosarito), is a coastal resort city in the Mexican state of Baja California located approximately 35 minutes south of the U.S. border in Rosarito Beach Municipality. Its beaches and dance clubs are a popular destination for young people from the United States during the Memorial Day and Labor Day weekends. Rosarito Beach is the seat of the municipality of Rosarito Beach. The city is the second largest in the Tijuana metropolitan area and southern beach city of the San Diego–Tijuana international metropolitan region.
Rosarito Beach has a largely tourist-based economy. As a result its highrises are predominantly hotels and resorts. Rosarito offers more than 900 hotel rooms from 25 resorts such as Las Rocas Resort, Grand Baja and Festival Plaza Hotel; golf courses and spas. The Popotla Boulevard area in south Rosarito is developing a reputation for original art and furniture manufacturing.Rosarito has historically been centered around tourism. It began with the Ortiz family's establishment of Rene's (Bar, Restaurant, Trailer Park and Motel) in 1925.