The Nintendo World
Store (also referred to as simply Nintendo World) is the flagship specialty store of video game corporation Nintendo. Located in New York City
at Rockefeller Center
at 10 Rockefeller Plaza, the two-story, 10,000-square-foot (930 m2) store opened on May 14, 2005.
The store sells a wide variety of Nintendo video games and merchandise, including apparel, hardware, and accessories that are exclusive to the store, such as Japanese Mario character plushies, and special guides to games, such as Goldeneye 007 and Super Mario Galaxy 2.
The store includes Wii, Nintendo DS, and Pokémon sections. It replaced the Pokémon Center that originally stood in the building, which has since been moved to a subsection of the store. On the second level of the store, there are kiosks with various Wii games running, allowing anyone to play. In addition, there are Nintendo 3DS stations available for use and play.
The Nintendo World Store regularly holds tournaments and shows for new games, giving early releases and prizes to winners.On November 1, 2010, the Nintendo World Store re-opened after a three-week makeover that included various upgrades, including the addition of new Nintendo DS Lite systems, adjusted lighting, and an expanded museum area.