New Ulm is a city in Brown County, Minnesota, United States. It is the county seat of Brown County. The city was founded in 1854 by German immigrants Christian Ludwig Meyer, Alois Palmer, Athanasius Henle, and Franz Massopoust. The city was named after the city of Ulm in southern Germany. Today, Ulm and Neu-Ulm are New Ulm's sister cities. In part due to the city's German heritage, it is a center for brewing in the Upper Midwest, home to the August Schell Brewing Company.