Malibu is an affluent, beachfront city in northwestern Los Angeles County, California, United States. As of the 2010 census, the city population was 12,645, up from 12,575 at the 2000 census. Malibu consists of a 21-mile (34 km) strip of prime Pacific coastline. The community is famous for its warm, sandy beaches, and for being the home of many Hollywood movie stars and others associated with the entertainment industry. Signs around the city proclaim "27 miles of scenic beauty", referring to Malibu's original length of 27 miles (43 km) before the city was incorporated in 1991.