Bowlmor Lanes is the upscale brand of ten-pin bowling and entertainment centers operated by Bowlmor AMF. There are currently 15 Bowlmor Lanes centers, nine of which are former AMF 300 centers. Bowlmor Lanes centers aim to provide "high-end" bowling in a modern lounge setting which includes audiovisual technology, such as plasma screens for automatic scoring and movie screens above the lanes, plus glow lighting, and glow-in-the-dark lanes.
Bowlmor Lanes centers also have DJ booths, sports bars and video arcades, miniature golf, bocce, table shuffleboard, ping pong tables, air hockey, billiards, and boardwalk games, private party facilities with catering services, and full service restaurants. Bowlmor AMF claims its Bowlmor Lanes brand has a 35-50% return on equity.