Ullared is a locality situated in Falkenberg Municipality, Halland County, Sweden, with 791 inhabitants in 2010. The village hosts a large department store, Gekås. It is one of the largest stores in Sweden and the growth of the store has made Ullared more or less synonymous with low prices among Swedes. A large number of stores, usually in the lower price range, have been established in the village since the early 1990s.
Two railways built in the late 19th century and early 20th century, Falkenberg railway (Falkenberg - Limmared) and WbÄJ (Varberg - Ätran 1911-1961), had a station in Ullared, which gave it an advantage compared to surrounding villages. The railways closed around 1960. The following decade saw a lot of housing construction and the establishment of many shops and an increase in publish services. The municipality merged with Källsjö and Fagered in the 1950s, during the reform by which parish sized municipalities merged to form new units. The next reform in 1971 lead to the village becoming a part of Falkenberg Municipality.