Flora is a municipality in the county of Sogn og Fjordane, Norway. It is located in the traditional district of Sunnfjord. The administrative centre is the village of Florø, which was founded in 1860, has 8,448 inhabitants (2009). The Eikefjord area, which is the second largest place in Flora, has about 1000 inhabitants. Other village areas include Rognaldsvåg, Grov, Nyttingnes, Steinhovden, and Brandsøy.
The municipality stretches from inner fjords where the mountains ascend to the glacier Ålfotbreen, to the outermost coast. The town is today both a charming little community, and at the same Time a town with busy industries that are developing continuously. Trade and industry in Flora is mainly fishing industry, shipyards, and supply for the oil and gas industry in the North Sea.The municipality is named after the farm Flora (Old Norse Flóra) since the town of Florø was built on its ground in 1860. The name is probably derived from flóð which means '(strong) stream'. The name of the town Florø is the same name, but it has the Danish word ø (island) added to the end.