Omarama is a small township (population 231 at 2006 census) at the junction of State Highways 8 and 83, near the southern end of the Mackenzie Basin, in the South Island of New Zealand. Omarama is in the Waitaki District, in the historic Province of Otago. The Ahuriri River is a short distance to the north of the township. Omarama is primarily a rural service centre, providing local farmers and other residents with necessities and facilities such as grocery shopping, fuel and mechanical services, as well as a post shop.
In more recent years these and similar services have expanded moderately, due to the increase in new residents and visitors, including anglers, artists, astronomers, sailplane enthusiasts, skiers and general tourists. Services and facilities for backpackers alone have greatly expanded, with numerous hostels, lodges and homestays within the village and in the surrounding countryside.