The Museo del Objeto del Objeto (Object (purpose) of the Object Museum or MODO) is a museum in Mexico City and the first museum in Mexico dedicated to design and communications. It was opened in 2010 based on a collection of commercial packaging, advertising, graphic arts, common devices and many other objects dating back to 1810 collected by Bruno Newman over more than forty years. The museum is dedicated to the preservation of its collection of more than 30,000 items from two centuries, and it is dedicated to the research in the history of design and communications, as well as the promotion of collecting in general. The museum offers workshops, seminars, conferences and other activities intended to promote design and communication.
The Museo del Objeto del Objeto is part of a long tradition in Mexico City of collectors who donate their collections in order to found or expand museums. Art collectors and other kinds of collectors have been behind museums such as Soumaya, Franz Mayer, Museo del Juguete and others. Collectors have also been important to the development of state museums in the country as well. The museum is a private entity under a foundation of the same name, which was founded by Bruno Newman, a collector and founder/director of Zimat Communications in Mexico City. The museum is one of several efforts in the country to promote and consolidate information about the history and culture of commercial design in Mexico.
Work to establish the museum started in 2004, with the inventorying, cataloging and photographing of each of the pieces. The last was done not only for conservation purposes, but also to allow access to the pieces electronically. The building, a former mansion in Colonia Roma, was restored for the museum. The museum was inaugurated in October 2010. The opening of the museum drew a number of international diplomats, including those from Russia, Guatemala, Haiti and Slovenia. Diplomats were invited to the event because the collection contains objects from various countries outside of Mexico.