Narok is a town west of Nairobi that supports Kenya's economy in south-west Kenya, along the Great Rift Valley. Narok is the district capital of the Narok County and stands as the major centre of commerce in the district. Narok has a population of around 40,000 people, mostly Maasai. The Maasai, natives of Narok district, refer to Narok as Enkare Narok (meaning: black water, or dark water) named after, Enkare Narok, the river which flows through Narok Town.
Narok Town is the last major town when travelling by road from Nairobi to Maasai Mara National Park and Keekorok Lodge. For decades, Narok's economy was controlled by Asian and non-Maasai communities. Narok Town has several public and parochial schools as well. Currently the town has embarked on structural and economic growth as the roads and new beautiful building and modern branded shops are mushrooming each day. The common Narok Stadium has been dilapidating due to neglect, hence requires corporate bodies to chip in and bring back the Narok glory.