Tourism & Hospitality, like any other dynamic sector has metamorphosed over time. Growing competition has compelled stakeholders to bring about innovation in this sector at regular intervals. Concepts like Rural, Adventure Retail Weekend & Medical Tourism have developed to attract the new generation of tourists who are upwardly mobile and have high disposable income.
It has hence become utterly important to prepare oneself to meet these challenges and to maintain the competitive edge for sustainable growth in this sector. The creative forces of the market are essential in a demand-driven sector. Consumer expectations have to guide the design, the development and the commercialization of tourism products. This means that tourism policies must be customer and market-oriented. Innovation and creation of innovation mechanism are necessary for the continuous rejuvenating of the existing offer and for endogenous growth. In the recent years Indian tourism & hospitality sector has witnessed the entry of several foreign & domestic private players and large private investments flowed into the sector to add fresh capacities.