Trade Centre (simplified Chinese: 世贸中心; traditional Chinese: 世貿中心; pinyin: Shìmào Zhōngxīn; Jyutping: sai3 mau6 zung1 sam1) is a shopping centre and office tower complex in Causeway Bay
, Hong Kong
. It is connected via passageway to its neighbour, The Excelsior.
The complex was developed by Jardines through its property development arm, Hongkong Land. It was later sold to Sun Hung Kai Properties. It is situated on land owned by Jardine since the early days of Hong Kong as a British Crown Colony at East Point
, where Jardine had their original godowns and offices.
Located at No. 280 Gloucester Road, World Trade Centre was built in the mid-1970s. Although it originally housed the nightclub Palace Theatre (Chinese: 碧麗宮), it was later remodeled to be Hong Kong's most luxurious cinema of the same name. The food and beverage corporation Maxim's also established a restaurant branch in the building, and garnered relative fame at the time. In the 1990s, the World Trade Centre was sold to Sun Hung Kai Properties and was remodelled again to its present form, with the lower floors as a mall and the upper floors remaining as office space.
Shopping arcade renovation
In August 2006 Sun Hung Kai Properties announced that the centre will be expanded for HK$200 million, which included: expansion of number of floors from 6 to 15, additional glass on the floors, walls between shops made of glass, giant LED screen in the entrance, new design of whole centre and other small changes. Also, the working hours were extended and World Trade Centre renamed as wtc more.
The first phase of shopping arcade renovation started in October 2006. The floors built on this phase were shops and also office areas and a big exhibition hall on 13th floor. Food & Beverage outlets opened in January 2008 include Hea Place (9/F), Ruby Tuesday, Kung Tak Lam Shanghai Vegetarian Cuisine(10/F), Shanghai Lu Yang Cun Restaurant (11/F), Dragon King Restaurant (12/F), Myung Ga Korean Restaurant and Kiriyaki (13/F)。
Palace Theatre Cinema
After being converted from a nightclub, Palace Theatre Cinema was opened on 14 November 1979 by Shaw Brothers Studio. The cinema was regarded as one of the most extravagant in Hong Kong; whereas normal prime seats would cost 10 Hong Kong Dollars (HKD), the cheapest seat in Palace Theatre costs 12 HKD. The 1060 larger and wider seats, the luxurious lobby, and the middle to upper class clientele signalled the birth of high-end cinemas for Hong Kong movie-goers.
The films shown were primarily from the West; the first film was Aliens. In 1981, Palace Theatre showed Somewhere in Time starring Christopher Reeve, which remained in cinemas for 223 days, a record length for Hong Kong at the time. Between the period of 12 September 1981 and 22 April 1982, the box office at Palace Jade made 9.38 million HKD, also establishing a new record for foreign movies . Among other films, Palace Jade showed American Gigolo and A Clockwork Orange exclusively.