The neo-Renaissance Maximilianstraße in Munich is one of the city's four royal avenues. It starts at Max-Joseph-Platz, where the Residenz and the National Theatre are situated, and runs from west to east.Principal was king Maximilian II of Bavaria, who started the project in 1850, the avenue is named for his honour. Leading architect was Friedrich Bürklein.
With this project, the king also aimed to "invent" a new architectural style which would combine the best features of historical models combined with then modern building technology. The avenue is framed by mostly neo-Gothic buildings influenced by the English Perpendicular style.
The western portion of Maximilianstrasse is known for its galleries, designer shops, luxury boutiques, jewellery stores, and one of Munich's foremost five-star hotels, the Hotel Vier Jahreszeiten (Kempinski, built by Rudolf Gottgetreu, 1856–1858).Dolce & Gabbana, Versace, Louis Vuitton, Dior, Chanel, Escada, Hugo Boss, Gucci, Gianfranco Ferré, Bulgari and many other famous shops keep branches in the Maximilianstrasse. They have increasingly ousted the traditional shops, art galleries and restaurants.