Sh! Women’s Erotic Emporium is a female run British business selling sex toys, strap-on harnesses, dildos, bondage gear, lingerie, books, DVD's and accessories. Founded in 1992 by Kathryn Hoyle and Sophie Walters, the company also manufactures dildos and harnesses, and commissions BDSM playthings, lubricant, massage oil, toy cleaner and vibrating toys.The Sh! shops are located in Hoxton Square
and Portobello Road
, but the company also runs a mail order business via the company website and has its HQ in Forest Gate. Sh! employs 18 women.
Sophie Walters was born in Bracknell
and went to Marist Convent Catholic School in Sunninghill, Berkshire. At 17, she started a business and commerce course at Windsor
College. Sh was the first sex shop in the UK focusing solely on women. It has been instrumental in making sex shops accessible to female customers, who previously were marginalised in this area of the consumer market. Sex shops were created to cater mainly to men's needs.