10 Holloway Circus is a 399-foot (121.5 m) tall mixed-use skyscraper in Birmingham city centre, England. It is named after the developers, Beetham Organization, and was designed by Ian Simpson and built by Laing O'Rourke. When it was completed in 2006, it was estimated to have cost around £72 million to construct. The entire development covers an area of 7,000 square feet (650 m2). It is the 2nd tallest building in Birmingham and the 26th tallest building in the United Kingdom.
It has 39 floors, and is the second tallest building in the city after the 499 ft (152 m) British Telecom Tower. However, three other skyscrapers which have been approved threatening its status; V Building, Broad Street Tower and the under construction Three Snowhill. There are also plans for Birminghams tallest building standing at 201m called the Regal tower, this is awaiting approval.
The front façade of the building is floor-to-ceiling glass decorated in "tiger stripes" which are used to enhance the vertical impact. As the apartments were being furbished, an aqua coloured camouflage was also added to these windows with some of the tiger stripes being removed. Coloured lights can be seen underneath the overhang at night.