Wenchang is a county-level city located in the north east of Hainan province, China. It was promoted from a county to a city on November 7, 1995, and had a population of 86,551 in 1999 (estimated 2006: 115,000). It is 63 km southeast of the capital, Haikou.
Wenchang is the source of most overseas Hainanese migrants, with the majority of Singapore's Hainanese population having ancestral roots in Wenchang. Wenchang Hainanese is considered to be the most prestige accent of the Hainanese language and is used by the provincial broadcasting media.