Biggar is a town in central Saskatchewan, Canada. It is located on Highway 14, 93 kilometres (58 mi) west of Saskatoon, the provinces most populous city. Biggar has become well known for its unusual town slogan, an Olympic athlete, and a World-record deer. The town was featured on American morning newsmagazine The Today Show in February 2010 as part of an ongoing Canadian-oriented segment during the 2010 Winter Olympics.
The town is known for its slogan "New York is big, but this is Biggar." It was created in 1914 by a survey crew who painted it onto a town sign as a drunken prank. According to The Biggar Museum and Gallery, the graffiti remained unchanged until 1954 when the slogan was officially adopted.