Velingrad is a town in Pazardzhik Province, Southern Bulgaria, located at the western end of Chepino Valley, part of the Rhodope Mountains. It is the administrative center of the homonymous Velingrad Municipality and one of the most popular Bulgarian balneological resorts. As of December 2009, the town has a population of 23,686 inhabitants.
The region was inhabited by the Slavs. According to Bulgarian academics, the Dragovichi tribe lived there. The Dragovichi accepted many Thracian customs, but gave them typical Slavic characteristics. Soon after the Bulgar invasion on the Balkans, the whole region was annexed to the First Bulgarian Empire by tsar Malamir.