Lovech is a town in north-central Bulgaria. It is the administrative centre of the Lovech Province and of the subordinate Lovech Municipality. The town is located about 150 km northeast from the capital city of Sofia. Near Lovech are the towns of Pleven, Troyan and Teteven.
Lovech is situated in the Forebalkan area of northern Bulgaria, on both sides of the river Osam, and unifies both mountainous and plain relief. The eastern part of the town is surrounded by a 250 m high plateau, where the largest park in Lovech, Stratesh, is located, and the southwestern part is surrounded by the hills Hisarya and Bash Bunar. In the northwest the relief gradually changes to the plains of the neighbouring Pleven Province. The average altitude of Lovech is about 200 m above mean sea level. The highest point of the town is Akbair Hill at 450 m.
Lovech has a beautiful location, with many parks and places to rest. In Stratesh Park, the highest place in the town, there are a great number of lilac bushes, easily seen from the whole town, which are a wonderful view in the spring. Due to this, Lovech is well known as the town of the lilacs.