Avenida Brigadeiro Faria Lima, most commonly known as just Faria Lima, is an important avenue in the city of São Paulo, Brazil. It is also an important commercial and financial center that rivals the downtown and Paulista Avenue areas. It spans the upscale Pinheiros, Jardim Paulistano, Itaim Bibi and Vila Olímpia neighborhoods.
Avenida Faria Lima was built in the late 1960s, with an initial stretch lying between Rua Iguatemi, in the Itaim Bibi district, and Largo da Batata ("Potato Square"), in the neighborhood of Pinheiros, crossing the Jardins region of the city. Initiated in 1967 by São Paulo's then mayor, Brevet Brigadier José Vicente Faria Lima, it would receive his name two years later, after his death.
By 1970, the construction of several high-rise commercial buildings was started, tearing through the middle of the large residential area that had been there before. The large skyscrapers that started to rise above the Jardins prompted it to be called the "Second Paulista."
In the 1990s, then mayor Paulo Maluf devised a plan to extend the avenue in both directions, to the north between Largo da Batata and Pedroso de Moraes Avenue in Pinheiros, and to the south between Cidade Jardim Avenue in Jardim Paulistano and Hélio Pellegrino Avenue in Vila Olímpia. This was done by widening a small residential road in Itaim Bibi. The project was controversial because it would displace many citizens, and it was argued that the rapid expansion of the city would make it only a temporary solution to the growing traffic problems, but it was carried out and opened in the late 1990s.
On Faria Lima Avenue, there are many popular and important places that attract locals (Paulistanos) and visitors alike, such as:
- Iguatemi São Paulo Shopping Center - the first shopping mall built in the city and in Brazil, opened in 1966. It is among the most luxurious in the country.
- Museum of the Brazilian Home (Portuguese: Museu da Casa Brasileira) - a museum for Brazilian and international architecture and interior design.
- Pinheiros Sport Club - one of the oldest sport clubs in the city, it contains large open fields and many recreational facilities in the heart of the city.
- Dacon Building - with its cylindrical design, it is one of the most iconic skyscrapers in São Paulo.
The avenue itself and its surroundings have a prominent nightlife, with numerous bars and night clubs. The area also has other important city landmarks, such as Eldorado
Shopping Center, and many elegant restaurants and hotels.