Located by the Westbahnhof, “Mahü”, as this street is lovingly dubbed by locals, boasts the greatest number of shops and stores of all. Almost all major department stores can be found here selling clothes, leather goods, furniture and accessories, books and stationery. Hidden away between these big stores there are tiny shops selling all kind of fun stuff. Pleasant street cafes offer a welcome break from shopping where you can rest your tired feet while sampling some of the famous Viennese “gemutlichkeit”; the subway, which runs about half the length of Mariahilfer Straße, makes it easy to get around. In the Middle Ages wine was grown where today Austria’s longest shopping mile is; today’s streetscape dates back to the Gründerzeit period (late 19th century onwards).