The Strand Arcade is a Victorian-style shopping arcade in Sydney, New South Wales. The Strand Arcade is located in the heart of the Sydney central business district, between Pitt Street Mall and George Street.
The Arcade was originally known as the 'City Arcade' and sometimes as 'Arcade Street'. In 1981 it was named after the famous London Street that links the City of London and the City of Westminster. The Strand was London's smartest theatre, hotel and shopping street in the early 1900s.
The Strand houses Australian designer labels such as Alannah Hill, Alex Perry, Jayson Brunsdon, Victoria Buckley Jewellery, Terry Biviano and Fleur Wood. It has been restored extensively and is a major element in the Pitt Street Mall.