Times Square is a major commercial intersection and a neighborhood in Midtown Manhattan, New York City, at the junction of Broadway (now converted into a pedestrian plaza) and Seventh Avenue and stretching from West 42nd to West 47th Streets. Times Square - iconified as "The Crossroads of the World", "The Center of the Universe", and the "The Great White Way" - is the brightly illuminated hub of the Broadway Theater District, one of the world's busiest pedestrian intersections, and a major center of the world's entertainment industry. According to Travel + Leisure magazine's October 2011 survey, Times Square is the world's most visited tourist attraction, hosting over 39 million visitors annually. Approximately 330,000 people pass through Times Square daily, many of whom are either tourists or people working in the area.
Formerly Longacre Square, Times Square was renamed in April 1904 after The New York Times moved its headquarters to the newly erected Times Building – now called One Times Square – site of the annual ball drop on New Year's Eve, a tradition which began on December 31, 1907 and continues today, attracting thousands to the Square every New Year's.
The northern triangle of Times Square is technically Duffy Square, dedicated in 1937 to Chaplain Francis P. Duffy of New York City's "Fighting 69th" Infantry Regiment; a memorial to Duffy is located there, along with a statue of George M. Cohan, and the TKTS discount theater tickets booth. The stepped red roof of the TKTS booth also provides seating for various events. The Duffy Statue and the square were listed on the National Register of Historic Places in 2001.
Times Square is a busy intersection of art and commerce, where scores of advertisements – electric, neon and illuminated signs and "zipper" news crawls – vie for viewers' attention. A few famous examples:
- TKTS booth
- Coca-Cola sign
- Times Square Studios (home of ABC's Good Morning America, Nightline and Dick Clark's New Year's Rockin' Eve)
- One Astor Plaza (home of MTV's New York studios)
- Chevrolet clock (an analog clock displayed on a digital screen)
- Forever 21 (formerly Virgin Megastores)
- The Hard Rock Cafe New York
- Planet Hollywood
- Disney Store
- M&M's World
- Toys "R" Us