Shin Kong Life Tower is one of the tallest buildings in Taiwan
at 51 stories 244.76 metres (803.0 ft). The rose-coloured skyscraper topped by a pyramid stands in Zhongzheng District, Taipei
Its first twelve floors and two underground floors house a Shin Kong Mitsukoshi Department Store; the remaining floors provide office space and serve as headquarters for the Shin Kong Life Insurance Company. The tower stands across Zhongxiao Road from Taipei Main Station near the Asiaworld Department Store.
The Shin Kong Life Tower represents a pioneering response by Taiwan's building planners to the challenge of providing high-rise architecture in a demanding environment that could unite the functions of office building, shopping centre and public square. A decade later Taipei 101
offered a superlative realization of the same ambition.