Cagayan de Oro is referred as 'The Gateway to Northern Mindanao' as it is situated at a very ideal location and offers great facilities for transportation and several attractions of the region. This city is also quite popular as the 'City of Golden Friendship' considering the very friendly and warm nature of the locals. The city of Cagayan de Oro is a first class city of Mindanao with around 553,996 inhabitants. Being one of the most conveniently situated and vibrant port cities, it is a major tourist attraction for nature or eco-tourists and for the people who love to go for water based activities along with sports enthusiasts. This is also a major shopping hub of the region offering great opportunities for shopaholics. The sectors that are contributing to the city's economy are industry, trade, services and above all the tourism. This city also hosts a range of festivals and events such as Kagay-an Festival, Holy-Week Trek, Kumbira, Miss Kagay-an the beauty pageant, Golden Float Parade to name few.