Tuscany is a region in central Italy with an area of about 23,000 square kilometres (8,900 sq mi) and a population of about 3.8 million inhabitants (2013). The regional capital is Florence (Firenze).
Tuscany is known for its landscapes, traditions, history, artistic legacy and its influence on high culture. It is regarded as the birthplace of the Italian Renaissance and has been home to many figures influential in the history of art and science, and contains well-known museums such as the Uffizi and the Pitti Palace. Tuscany produces wines, including Chianti, Vino Nobile di Montepulciano, Morellino di Scansano and Brunello di Montalcino. Having a strong linguistic and cultural identity, it is sometimes considered "a nation within a nation".
Seven Tuscan localities have been designated World Heritage Sites: the Historic Centre Of Florence (1982); the historical centre of Siena (1995); the square of the Cathedral of Pisa (1987); the historical centre of San Gimignano (1990); the historical centre of Pienza (1996); the Val d'Orcia (2004), and Medici Villas and Gardens (2013). Tuscany has over 120 protected nature reserves, making Tuscany and its capital Florence popular tourist destinations that attract millions of tourists every year. In 2012, the city of Florence became the world's 89th most visited city, with over 1.834 million arrivals.
Many towns and cities in Tuscany have great natural and architectural beauty. There are many visitors throughout the year. As a result, the services and distribution activities, so important to the region's economy, are wide-ranging and well-organised.
An example of the services and distribution activities that have evolved in the Tuscan countryside are Agritourismos. Agritourism is a phenomenon developed in the Italian Countryside. The sustainability of Family Farms is achieved through the unique functions of Agritourism. It achieves environmental sustainability as well as financial and cultural sustainability, through funding from the government, traditional/organic agriculture techniques, traditional food preparation and the functions of a Bed and Breakfast/restaurant. As younger generations of farmers take over we can see the application of WWOOF volunteers, interns, educational outreach programs, and permaculture techniques. The potential for development of educational outreach in regards to the work and lifestyle of the family farm is high and important to the development of communities.