Bray is a town in north County Wicklow, Ireland. It is a busy urban centre and seaside resort, with a population of 31,872 making it the ninth largest urban area in Ireland at the 2011 census. It is situated about 20 km (12 mi) south of Dublin on the east coast. The town straddles the Dublin-Wicklow border, with a portion of the northern suburbs situated in County Dublin.
Bray's scenic location and proximity to Dublin make it a popular destination for tourists and day-trippers from the capital. Bray is home to Ireland's only film studios, Ardmore Studios, hosting Irish and international productions for film, television and advertising. Some light industry is located in the town, with business and retail parks concentrated largely on its southern periphery. Bray town centre has a range of shops serving the consumer needs of the surrounding area. Commuter links between Bray and Dublin are provided by rail, Dublin Bus and the M11 and M50 motorways.
Bray is a long-established holiday resort with numerous hotels and guesthouses, shops, restaurants and evening entertainment. The town also plays host to a number of high-profile festival events.
Available in the town's vicinity are two 18-hole golf courses, one tennis club, fishing, a sailing club and horse riding. Other features of Bray are the amusement arcades and the National Sealife Centre. Bray is known as the Gateway to Wicklow and is the longest established seaside town in the country. It has a beach of sand and shingle which is over 1.6 km (0.99 mi) long, fronted by a spacious esplanade. Bray Head, which rises steeply (241 m (791 ft)) from the coast, dominates the scene, affording panoramic views of mountains and sea. The concrete cross at the top of the head was erected in 1950 for the holy year.
Bray is a popular base for walkers, ramblers and strollers. It is notable for its mile-long promenade which stretches from the harbour, with its colony of mute swans, to the base of Bray Head at the southern end – from where a well worn track leads to the summit. Also very popular with walkers is the 7 km (4.3 mi) Cliff Walk along Bray Head out to Greystones.
In January 2010, Bray was named the "cleanest town in Ireland" in the 2009 Irish Business Against Litter (IBAL) survey of 60 towns and cities.