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Ballina is a large town in north County Mayo in Ireland. It lies at the mouth of the River Moy near Killala Bay, in the Moy valley and Parish of Kilmoremoy, with the Ox Mountain range to the east and the Nephin Beg mountains to the west. The town occupies two Baronies; Tirawley on the West Bank of the Moy River, and Tireragh, a Barony within the County of Sligo, on its east banks. Ballina is the postal address for a great deal of North Mayo including those who live in Erris, many miles to its north west.
The recorded population of Ballina's urban area is 10,354. Census 2006 figures released by the Central Statistics Office in September 2007 showed that Ballina had the highest rate of unemployment amongst large towns in Ireland. Some 15.8% of Ballina's population was out of work when the 2006 census was taken. Unlike neighbouring towns such as Castlebar and Sligo, it is claimed that Ballina suffered from a lack of government investment for many years because it was not effectively represented in Dáil Éireann.