Jammu and Kashmir is the northernmost state of India. It is situated mostly in the Himalayan mountains. Jammu and Kashmir shares a border with the states of Himachal Pradesh and Punjab to the south and internationally with the People's Republic of China to the north and east and the Pakistan-administered territories of Azad Kashmir and Gilgit–Baltistan, to the west and northwest respectively.
Before the insurgency intensified in 1989, tourism formed an important part of the Kashmiri economy. The tourism economy in the Kashmir Valley was worst hit. However, the holy shrines of Jammu and the Buddhist monasteries of Ladakh continue to remain popular pilgrimage and tourism destinations. Every year, thousands of Hindu pilgrims visit holy shrines of Vaishno Devi and Amarnath, which has had significant impact on the state's economy.
It was estimated in 2007 that The Vaishno Devi yatra contributed Rs.4.75 billion to the local economy annually a few years ago. The contribution would be much more now as the numbers of visitors have increased considerably. Foreign tourists have been slower to return. The British government still advises against all travel to Jammu and Kashmir with the exception of the cities of Jammu and Srinagar, travel between these two cities on the Jammu-Srinagar highway, and the region of Ladakh.
Tourism in the Kashmir valley has rebounded in recent years, and in 2009, the state became one of the top tourist destinations of India. Gulmarg, one of the most popular ski resort destinations in India, is also home to the World's highest green golf course. However, the decrease in violence in the state has boosted the state's economy and tourism. It was reported that more than a million tourists visited Kashmir in 2011.
Ladakh is famous for its unique Indo-Tibetan culture. Chanting in Sanskrit and Tibetan language forms an integral part of Ladakh's Buddhist lifestyle. Annual masked dance festivals, weaving and archery are an important part of traditional life in Ladakh. Ladakhi food has much in common with Tibetan food, the most prominent foods being thukpa, noodle soup; and tsampa, known in Ladakhi as Ngampe, roasted barley flour. Typical garb includes gonchas of velvet, elaborately embroidered waistcoats and boots, and gonads or hats. People adorned with gold and silver ornaments and turquoise headgears throng the streets during various Ladakhi festivals.
Notable higher education or research institutes in Jammu and Kashmir include Sher-e-Kashmir Institute of Medical Sciences Soura Srinagar, National Institute of Technology Srinagar, Government College of Engineering and Technology, Jammu and the Government Medical College of Jammu. University-level education is provided by University of Jammu, University of Kashmir, Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu, Sher-e-Kashmir University of Agricultural Sciences and Technology of Kashmir, Shri Mata Vaishno Devi University, Islamic University of Science & Technology, Baba Ghulam Shah Badhshah University, Institution of Technicians and Engineers (Kashmir), and Government Degree College Kathua.