Pleasure Beach Blackpool is a family owned amusement park and resort situated along the Fylde coast in Blackpool, England. It is the most visited amusement park in the United Kingdom, and one of the top twenty most-visited amusement parks in the World with an estimate of 5.5 million visitors in 2007.
The park is owned by the Thompson family. In 2003 the park opened the Big Blue Hotel, a four star hotel, making the park part of an official resort. The park operates an additional childrens park in the resort called Nickelodeon Land which is a subsidy of Nickelodeon; it occupies the space of the original childrens park which was called Beaver Creek.