Pacific Fair is a major shopping centre located in Broadbeach on the Gold Coast, Queensland, and was Queensland's largest regional shopping centre until 2006. Its major stores include a 4 level Myer, Kmart, Target, Coles and Toys "Я" Us. Daimaru operated in the centre before its Australian withdrawal, albeit briefly. It also has a 12 screen Birch Carroll and Coyle Cinema, a home and leisure centre and also a crystal photography studio, regarded as one of the only crystal photography studios in the southern hemisphere.
Pacific Fair is a major public transport interchange on the Gold Coast, serviced by Surfside Buslines. Nearby to Pacific Fair is Dracula's Cabaret Restaurant, Jupiters Hotel and Casino and Gold Coast Convention and Exhibition Centre Pacific Fair fronts Little Tallebudgera Creek and is the southern end of the Surfers Riverwalk.