Villa Gesell is a seaside village in Villa Gesell Partido, Buenos Aires Province, Argentina. It was founded in 1931, afforestating a dune field. The growth of the city allowed it to annex the nearby cities of Mar de las Pampas, Las Gaviotas and Mar Azul.
Being a coastal city, the main tourist attraction in Villa Gesell is the beach. The Villa Gesell beach is 10 km (6 mi) long, with a soft slope, and a variety of spas built alongside; the annexed cities of Mar de las Pampas, Las Gaviotas and Mar Azul extend the beachside to 21 km (13 mi). The city has a staff of 150 lifeguards.
There is a lighthouse 30 km (19 mi) to the south, surrounded by a forest; some houses organize adventure tourism visit to the forest. It is the second highest lighthouse in the coast of the Buenos Aires province, second only to the one in Bahía Blanca. The area around the lighthouse works as a natural reserve as well.
The city has a zoo, a golf field, a market of crafts and many discos.
Villa Gesell and Pinamar, both tourist cities, have a regional rivalry about the type of tourist trade they cater to. Pinamar aims for wealthy Argentine tourists, while Villa Gesell aims for those in the middle class.
The city is served by Aeropuerto de Villa Gesell.